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    Vietnam

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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      Country Report

      Country Report

      Fortified/Functional Packaged Food in Vietnam

      Feb 2020

      Fortified/functional packaged food is one of the most highly developed health and wellness categories in Vietnam, and accounts for the largest share of value sales by far. FF dairy and FF baby food (milk formula) remained the largest categories, with...

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      Country Report

      Country Report

      Fortified/Functional Beverages in Vietnam

      Feb 2020

      In Vietnam FF energy drinks and FF sports drinks dominate sales of fortified/functional beverages. Both categories performed strongly in 2019 as the number of Vietnamese consumers that regularly play sports or partake in other types of physical ...

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      Country Report

      Country Report

      Free From in Vietnam

      Feb 2020

      In 2019, free from dairy milk continued to generate high growth and the largest share of free from value sales. While soy milk has long been popular in the country, even since before it was mass produced in packaged form, Vietnamese consumers are ...

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      Country Report

      Country Report

      Organic Packaged Food in Vietnam

      Feb 2020

      Organic packaged food continued to account for marginal value sales in Vietnam in 2019. However, organic packaged food was seen more across categories such as snacks, baby food milk formula and drinking milk over the year, as players increasingly ...

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      Country Report

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      Naturally Healthy Beverages in Vietnam

      Feb 2020

      Rising health consciousness among Vietnamese consumers continued to drive the positive development of NH beverages in 2019, with NH tea and NH fruit/vegetable juice again registering double-digit growth in current value sales. NH bottled water saw ...

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      Country Report

      Country Report

      Organic Beverages in Vietnam

      Feb 2020

      Organic beverages remained negligible in 2019. Organic beverages have a high unit price and limited distribution, making it suitable to only a niche market. However, consumer interest in this category is steadily increasing in line with rising ...

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      Country Report

      Country Report

      Naturally Healthy Packaged Food in Vietnam

      Feb 2020

      In 2019 the Vietnamese government, the Ministry of Health, the Ministry of Industry and Trade and relevant agencies were all taking strong steps to encourage food markets, chained stores and other players to apply advanced management efforts to help ...

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      Country Report

      Country Report

      Better For You Beverages in Vietnam

      Feb 2020

      Consumer awareness of and interest in BFY beverages remained low in Vietnam in 2019. One reason for the lack of interest on the part of the majority of Vietnamese consumers, even when they are aware of the BFY beverages on offer in the retailing ...

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      Country Report

      Country Report

      Better For You Packaged Food in Vietnam

      Feb 2020

      Thanks to Vietnam’s strong economy and an increase in average income, Vietnamese consumers have more money to spend for health and education. As a result of having both greater income and greater access to health and wellness packaged food, they are ...

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      Country Report

      Country Report

      Health and Wellness in Vietnam

      Feb 2020

      Health and wellness saw a good performance in 2019 and throughout the review period, with this linked to a number of long-term trends. The Vietnamese economy continues to see strong growth, with many consumers benefiting from rising disposable income...

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      Country Profile

      Country Profile

      Asia Pacific: Regional Profile

      Jan 2020

      Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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      Country Report

      Country Report

      Vacuum Cleaners in Vietnam

      Jan 2020

      Vacuum cleaners continued to see retail volume growth in 2019, maintaining the same growth rate seen in the previous two years. Cylinder vacuum cleaners is the only category with notable sales. These appliances are equipped with different cleaning ...

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      Country Report

      Country Report

      Microwaves in Vietnam

      Jan 2020

      Microwaves continued to see a strong retail volume increase in 2019. However, growth was limited by increasing electricity costs, which was a major factor preventing many Vietnamese consumers from purchasing an energy-intensive appliance such as a ...

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      Country Report

      Country Report

      Personal Care Appliances in Vietnam

      Jan 2020

      Personal care appliances continued to see strong double-digit retail volume growth in 2019. Higher incomes and improved living standards led consumers of both genders to care more about their appearance, driving growth in the category. Skin care ...

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      Country Report

      Country Report

      Dishwashers in Vietnam

      Jan 2020

      Dishwashers saw strong retail volume growth in Vietnam in 2019, although from a low base. Indeed, most families, even in urban areas, continue to hand wash dishes. There is consequently still strong scope for growth. In the past, Vietnamese consumers...

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      Country Report

      Country Report

      500彩票下载app二维码 Laundry Appliances in Vietnam

      Jan 2020

      500彩票下载app二维码 laundry appliances continued to see strong retail volume growth in 2019. This increased the penetration rate for another consecutive year, although still less than half of households own an automatic washing machine in the country. Although from...

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      Country Report

      Country Report

      Food Preparation Appliances in Vietnam

      Jan 2020

      Food preparation appliances maintained its strong retail volume growth trend in 2019. Food processors and blenders are becoming more popular due to their unique technology and eye-catching designs. Along with the healthy living trend, consumers are ...

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      Country Report

      Country Report

      Small Cooking Appliances in Vietnam

      Jan 2020

      Small cooking appliances maintained a stable rate of retail volume growth throughout the review period, including in 2019. Sales continued to increase due to diversity in terms of brands, designs, prices and origin. Maturity is being reached in some ...

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      Country Report

      Country Report

      Large Cooking Appliances in Vietnam

      Jan 2020

      Large cooking appliances continued to see retail volume growth in 2019. With healthier lifestyles and a focus on limiting their expenditure, consumers still typically prefer to cook at 500彩票下载app二维码. Built-in large cooking appliances is becoming more mature ...

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      Country Report

      Country Report

      Air Treatment Products in Vietnam

      Jan 2020

      Air treatment products continued to see strong retail volume growth in 2019. Due to significant changes in the climate, temperatures have increased during the summer in Vietnam. Consumers now tend to turn on their cooling devices all day. As a ...

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