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    Romania

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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      Country Report

      Country Report

      Naturally Healthy Packaged Food in Romania

      Feb 2020

      The steady growth for naturally healthy packaged food was driven by the rise of the average income and pension, partnered with a continued change in lifestyles to focus on healthy foods. Naturally healthy products such as nuts and seeds, honey, ...

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      Naturally Healthy Beverages in Romania

      Feb 2020

      In 2019, naturally healthy beverages recorded solid value growth, driven by the growing health and wellness trend that is sweeping Romania. The increased interested in health, partnered with higher disposable incomes led to drive in sales for NH ...

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      Free From in Romania

      Feb 2020

      In 2019, free from packaged food was purchased by those suffering from lactose and gluten intolerances, as well as customers who choose to consume free from meat and free from dairy, often during religious fasts. The evolution of free from gluten and...

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      Better For You Beverages in Romania

      Feb 2020

      Although the pursuit of healthy lifestyles is a global trend, it only impacts countries where the consumer base can afford it. As a result, economic factors have a significant impact on the development of better for you500彩票下载app二维码 beverages. In 2019, rising ...

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      Organic Beverages in Romania

      Feb 2020

      Organic beverages are not new in Romania. With a significant population group living in rural areas and taking advantage of the quality and abundance of natural resources, households are used to making their own fruit juice from local produce. Since ...

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      Health and Wellness in Romania

      Feb 2020

      Several factors drove growth for both health and wellness beverages and packaged food in 2019, with areas such as organic beverages, fortified/functional beverages and free from packaged food and organic packaged food, recording significant value ...

      US$2,100
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      Country Report

      Better For You Packaged Food in Romania

      Feb 2020

      Supported by higher incomes and increased purchasing power, better for you500彩票下载app二维码 packaged food has become a part of changing lifestyles in Romania, with a growing number of consumers focusing on foods aligned to the health and wellbeing trend – a trend ...

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      Fortified/Functional Packaged Food in Romania

      Feb 2020

      The increase of the average income in 2019 drove a rise in consumers interest in healthy lifestyle and wellbeing – often as many health and wellness packaged foods are more expensive than regular offerings. FF milk formula recorded strong values ...

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      Organic Packaged Food in Romania

      Feb 2020

      Sales of organic packaged food saw high levels of growth in 2019, the result of increasing purchasing power that allowed the products to be available to mass consumers. Affordability improved as prices remained relatively stable or only saw ...

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      Fortified/Functional Beverages in Romania

      Feb 2020

      FF beverages saw substantial growth in 2019; however, this is the result of the area being niche in Romania, growing from a small base. During 2019, the main drivers of sales was rising consumer awareness of these types of products, partnered with ...

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      Personal Luxury in Romania

      Jan 2020

      Personal luxury continued to experience positive growth in Romania in 2019, with many categories recording stable or stronger demand, supported by growing affluence due to a positive economy. While the number of high net worth individuals in the ...

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      Luxury Timepieces in Romania

      Jan 2020

      Demand for luxury timepieces remained stable but undynamic in Romania in 2019, a trend that is predicted to continue into the forecast period. One of the few personal luxury categories to be dominated by men, due to the traditional affluent status ...

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      Luxury Hotels in Romania

      Jan 2020

      Despite the ongoing rise in the number of inbound arrivals to Romania in 2019, greater demand for luxury hotels is being supported by domestic tourism. The growth of business travellers, with Bucharest remaining a predominant business destination, is...

      US$990
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      Luxury Goods in Romania

      Jan 2020

      In both demand and value terms, luxury goods in Romania continues to be underdeveloped compared to other European countries such as France, Italy and Germany as sales through much of this market remain limited to the wealthiest of consumers. However,...

      US$1,210
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      Luxury Jewellery in Romania

      Jan 2020

      Luxury fine jewellery, in particular women’s luxury fine jewellery, is the largest category within luxury jewellery in Romania in both demand and value terms. However, luxury costume jewellery recorded stronger retail volume growth in 2019 as its ...

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      Fine Wines/Champagne and Spirits in Romania

      Jan 2020

      Fine wines/champagne and spirits in Romania continued to evolve towards the end of the review period, resulting in ongoing positive demand in 2019, a trend that is predicted to continue into the forecast period. Affluent local consumers are becoming ...

      US$990
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      Super Premium Beauty and Personal Care in Romania

      Jan 2020

      Super premium beauty and personal care in Romania remained underdeveloped compared to many Western countries, which is translating into a strong performance in current value terms, due to growing from a low sales base. Super premium fragrances ...

      US$990
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      Premium and Luxury Cars in Romania

      Jan 2020

      Premium and luxury cars experienced a fluctuating performance throughout much of the review period in Romania, as sales are intrinsically linked to macroeconomic pressures. However, 2019 witnessed increasing demand as the country’s economy continued ...

      US$990
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      Luxury Portable Consumer Electronics in Romania

      Jan 2020

      Sales of luxury portable consumer electronics in Romania were negligible in 2019....

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      Luxury Leather Goods in Romania

      Jan 2020

      Demand for luxury leather goods remained stable in Romania in 2019, dominated by women's luxury bags and small leather goods in both retail volume and value terms. This is because Romanian women like to own a range of luxury leather bags that suit ...

      US$990
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