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    Nigeria

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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      Country Briefing

      Country Briefing

      Business Dynamics: Nigeria

      Jan 2020

      Nigeria’s business environment has remained rather stable, only deteriorating slightly since 2018. Certain areas like payments of taxes and starting a business regulations have shown improvement, yet registering a property and resolving insolvencies ...

      US$250
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      Strategy Briefing

      Strategy Briefing

      Income and Expenditure in Middle East and Africa

      Jan 2020

      Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

      US$1,325
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      Country Briefing

      Country Briefing

      Sustainability: Nigeria

      Jan 2020

      Nigeria’s is one of the most populous countries in Africa with rapidly growing population that has resulted in additional strain on water, food and energy resources. Even though oil and natural gas is ample, the supply is insufficient to satisfy ...

      US$250
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      Country Report

      Country Report

      Personal Care Appliances in Nigeria

      Jan 2020

      Personal care appliances records 6% retail volume growth and 12% retail value growth to reach 6,400 units and NGN68.4 million in 2019...

      US$990
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      Country Report

      Country Report

      Consumer Appliances in Nigeria

      Jan 2020

      In 2019, consumer appliances saw considerable growth in retail value and volume, driven by several key factors....

      US$2,650
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      Country Report

      Country Report

      Refrigeration Appliances in Nigeria

      Jan 2020

      In 2019, the increased growth in households in urban areas drove demand for refrigeration appliances in Nigeria, particularly freestanding freezers as these can preserve food and beverages despite inadequate power supply in the country. The number of...

      US$990
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      Country Report

      Country Report

      Food Preparation Appliances in Nigeria

      Jan 2020

      The global health and wellness trend is growing in Nigeria, with an increasing number of consumers reaching for healthier food and drink options, with added or natural nutritional benefits. This growing trend has had a positive impact on food ...

      US$990
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      Country Report

      Country Report

      Microwaves in Nigeria

      Jan 2020

      In 2019, the urban population continued to grow in Nigeria, with consumers in cities leading increasingly busy lifestyles. Microwaves are therefore more in demand, as these urban consumers seek appliances that add ease to their daily routines, with ...

      US$990
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      Country Report

      Country Report

      Small Cooking Appliances in Nigeria

      Jan 2020

      Nigerians moving from rural areas into urban cities continued to provide growth opportunities and stronger demand for small cooking appliances in 2019. Consumers demanded applications that make life easier and save time, driving growth for small ...

      US$990
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      Country Report

      Country Report

      500彩票下载app二维码 Laundry Appliances in Nigeria

      Jan 2020

      Within Nigeria, 500彩票下载app二维码 laundry appliances, specifically washing 500彩票下载app二维码, are mainly used by middle to upper-class consumers, who are making less and less use of traditional methods of cleaning, such as hand washing. However, hand washing clothing ...

      US$990
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      Country Report

      Country Report

      Large Cooking Appliances in Nigeria

      Jan 2020

      The increase in the number of Nigerian women in the workforce, especially from large families, has resulted in a significant boost for volume sales of large cooking appliances, namely cookers. This trend is expected to continue over the forecast ...

      US$990
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      Country Report

      Country Report

      Vacuum Cleaners in Nigeria

      Jan 2020

      Vacuum cleaners remain to be seen as a non-essential appliance, as most Nigerians continue to use traditional hand methods of cleaning. Many also view vacuum cleaners as a product restricted for affluent consumers with large houses. When it comes to ...

      US$990
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      Country Report

      Country Report

      Dishwashers in Nigeria

      Jan 2020

      The weak demand observed in dishwashers, and gradual economic growth has led to declines in the average unit price of dishwashers, with falling prices continuing in 2019. Consumers in Nigeria prove to be increasingly price-sensitive, and the ...

      US$990
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      Country Report

      Country Report

      Air Treatment Products in Nigeria

      Jan 2020

      Air treatment products experienced strong volume and value growth in 2019, driven by the growing middle-class population, along with rising urbanisation. Both of these are drove demand for air treatment products, with split air conditioners ...

      US$990
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      Country Report

      Country Report

      Sports Drinks in Nigeria

      Dec 2019

      Sports drinks saw strong off-trade volume growth and exceptionally high off-trade current value growth in 2019. However, sports drinks is expected to remain a small category within soft drinks, as most Nigerians do not exercise regularly, and even ...

      US$990
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      Country Report

      Country Report

      Carbonates in Nigeria

      Dec 2019

      Carbonates continued to see strong off-trade volume and current value growth in 2019, despite a new regulation from the National Agency for Food and Drugs Administration and Control (NAFDAC) from 1 January which compelled soft drinks manufacturers to...

      US$990
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      Country Report

      Country Report

      Juice in Nigeria

      Dec 2019

      Juice continued to see strong off-trade volume growth in 2019, although it saw an off-trade value decline due to falling unit prices. Reconstituted 100% juice saw the fastest growth within juice in off-trade volume terms in 2019. This is largely due ...

      US$990
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      Country Report

      Country Report

      Concentrates in Nigeria

      Dec 2019

      Concentrates remained a comparatively small category within soft drinks in Nigeria in 2019, but continued to see strong off-trade volume and value growth. Given that a high percentage of the Nigerian population live below the poverty line, ...

      US$990
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      Country Report

      Country Report

      Bottled Water in Nigeria

      Dec 2019

      Bottled water saw strong off-trade volume growth and exceptional off-trade current value growth in 2019. Still bottled water remained the dominant category, and also saw the strongest volume and value growth in 2019. This category mainly consists of ...

      US$990
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      Country Report

      Country Report

      RTD Tea in Nigeria

      Dec 2019

      RTD tea continued to see strong off-trade volume growth and even more dynamic off-trade current value growth in 2019. The category is set to increase its market penetration over the forecast period, developing rapidly from a low base, along with the ...

      US$990
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