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    Netherlands

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Netherlands.

    Netherlands StatisticsConsumer Lifestyles in the NetherlandsNetherlands Country Briefings

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      Free From in the Netherlands

      Feb 2020

      In June 2019, the Green Protein Alliance launched its first national campaign for a more plant-based diet. With the slogan “It is possible”, the Green Protein Alliance is demonstrating how this can be achieved in text and images by mirroring a ...

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      Country Report

      Country Report

      Better For You Packaged Food in the Netherlands

      Feb 2020

      In the Netherlands, the debate on salt consumption has been going on for more than a decade. While salt consumption remains above the desired level, packaged food manufacturers have focused many of their innovations on reducing salt levels. ...

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      Fortified/Functional Packaged Food in the Netherlands

      Feb 2020

      Fortified/functional claims are overall on the decline in packaged food in the Netherlands, as consumers increasingly look for less processed variants where existing, natural ingredients enable functional benefits without the need for fortification. ...

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      Country Report

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      Health and Wellness in the Netherlands

      Feb 2020

      The provenance of food and beverages, their ingredients and how they are made are increasingly important issues for consumers. Many are paying closer attention to the origin and the health value of the food and beverages they buy. This is especially ...

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      Naturally Healthy Beverages in the Netherlands

      Feb 2020

      Natural healthy beverages recorded healthy growth in both retail volume and value terms in 2019. NH hot drinks continued to develop as NH tea remains an important part of the overall category. NH tea, in fact, generates by far the highest value sales...

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      Organic Beverages in the Netherlands

      Feb 2020

      Organic beverages will certainly continue to record retail value growth over the forecast period, albeit at lower levels than those witnessed over the review period. There are several companies active within organic tea and, in particular, trendy tea...

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      Fortified/Functional Beverages in the Netherlands

      Feb 2020

      Generally speaking, the Dutch are distrustful of fortified/functional beverages. They regard these products as unnatural and heavily processed. Beverages with a more natural and unprocessed image have been doing well, whilst new initiatives to launch...

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      Organic Packaged Food in the Netherlands

      Feb 2020

      Organic packaged food sales continued to rise in 2019, primarily due to efforts of the private label players, such as Albert Heijn, which offers a wide range of organic products across multiple product categories to cater to health-aware consumers. ...

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      Better For You Beverages in the Netherlands

      Feb 2020

      Within carbonates, reduced sugar beverages are becoming the norm. Within cola carbonates regular cola carbonates still represents the largest share in volume terms, although reduced sugar cola carbonates recorded the highest growth by far in 2019. In...

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      Naturally Healthy Packaged Food in the Netherlands

      Feb 2020

      In the dairy category, natural and protein rich dairy products, primarily yoghurt, quark and drinks such as kefir remained popular in 2019. The current health trend means many consumers are opting for food which is more natural, without ...

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      Country Briefing

      Country Briefing

      Business Dynamics: The Netherlands

      Jan 2020

      Thanks to a sophisticated regulatory system and transparent government, the country receives a high amount of foreign investment. Outstanding land, sea and air transport infrastructure paired with openness to foreign trade strongly benefit the Dutch ...

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      Country Briefing

      Country Briefing

      Income and Expenditure: The Netherlands

      Jan 2020

      Strong labour market, effective fiscal measures and expanding middle class are set to stimulate disposable income and private consumption growth in the medium term in the Netherlands. In addition, the country’s income inequality is forecast to remain...

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      Country Report

      Country Report

      Luxury Portable Consumer Electronics in the Netherlands

      Jan 2020

      More Dutch consumers are discovering and considering the purchasing of wearables, helped by manufacturers introducing extensions and novelties that offer increasing possibilities in terms of uses and functions. Sales of luxury wearables are expected ...

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      Country Report

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      Personal Luxury in the Netherlands

      Jan 2020

      Demand for personal luxury remained healthy in 2019, influenced by the good economic environment and positive consumer confidence in the Netherlands as well as continued increases in tourists arrivals. The interest in luxury brands and designer ...

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      Premium and Luxury Cars in the Netherlands

      Jan 2020

      Car sales in the Netherlands were recording very positive growth in 2019, with manufacturers and retailers also witnessing strong demand for and interest in more expensive and luxury cars. Average prices are increasing, impacted by higher taxes, but ...

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      Luxury Goods in the Netherlands

      Jan 2020

      Although the real GDP growth rate has been slowing down, unemployment and inflation rates remain low in the Netherlands, providing a reasonably positive backdrop for sales of luxury goods in the country. The luxury goods market therefore continued to...

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      Country Report

      Country Report

      Fine Wines/Champagne and Spirits in the Netherlands

      Jan 2020

      Sales of fine wines/champagne and spirits continued to register healthy growth in 2019. A combination of a good economic environment and increased education is boosting sales of more expensive alcoholic drinks in the Netherlands. In the case of fine ...

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      Country Report

      Country Report

      Super Premium Beauty and Personal Care in the Netherlands

      Jan 2020

      Beauty and personal care continues to generate healthy growth in the Netherlands, with dynamic demand for more expensive products. Manufacturers and retailers are responding to this demand with innovation and the advertising of new products. ...

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      Country Report

      Country Report

      Luxury Eyewear in the Netherlands

      Jan 2020

      Demand for luxury eyewear remains dynamic in the Netherlands, with increasing interest in quality and fashionable designer products. Dutch consumers are experimenting with looks, with manufacturers and retailers encouraging people to purchase more ...

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      Country Report

      Country Report

      Designer Apparel and Footwear (Ready-To-Wear) in the Netherlands

      Jan 2020

      Manufacturers and retailers intensified their promotional activities and were also introducing more frequent collections in the same lines seen in standard apparel and footwear. Dutch consumers are highly price conscious and look to find the best ...

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