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    Japan

    Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

    Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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      Country Report

      Country Report

      Eggs in Japan

      Feb 2020

      Eggs remain a staple of the Japanese diet with Japan being one of the largest consumers of eggs in the world. Eggs continued to see moderate growth in total volume terms in 2019, with these products being seen as affordable and nutritious. Eggs are ...

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      Country Report

      Country Report

      Sugar and Sweeteners in Japan

      Feb 2020

      Sugar is used in traditional Japanese cooking alongside ingredients such as soy sauce, sake, mirin (sweet cooking rice wine) and miso paste, making it a popular product. However, with growing health concerns and a shrinking population the demand for ...

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      Country Report

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      Fruits in Japan

      Feb 2020

      Total volume sales of fruits continued to decline in 2019 with demand falling due to a variety of factors. Firstly, as with vegetables and other fresh foods, the growing number of small and single-person households has resulted in a steady shift ...

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      Country Report

      Country Report

      Starchy Roots in Japan

      Feb 2020

      Japan suffered from poor potato harvests at the end of the review period with this resulting in supply shortages. High rainfall and a lack of sunshine impacted the harvests in Hokkaido, Japan’s major production area for potatoes. Nevertheless, this ...

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      Country Report

      Country Report

      Fresh Food in Japan

      Feb 2020

      Fresh food’s struggles continued in 2019 with the category recording a further decline in total volume terms in 2019. Japan’s population is shrinking, with the birth rate continuing to fall as couples are choosing to have less children, and this is ...

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      Country Report

      Country Report

      Vegetables in Japan

      Feb 2020

      Vegetables struggled for volume growth throughout the review period, mainly due to a social and demographic shift. With a growing number of small and single-person households coupled with consumers leading increasingly busy lifestyles there is an ...

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      Country Report

      Country Report

      Fish and Seafood in Japan

      Feb 2020

      Fish and seafood continued to decline in total volume terms in 2019, reflecting an ongoing trend which has been impacting the category for almost two decades. Japan remains one of the world’s largest consumers of fish and seafood, but a change in the...

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      Country Report

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      Pulses in Japan

      Feb 2020

      Beans saw a sharp decline in 2018 due to a poor harvest of red mung beans as a result of high rainfall and a lack of sunshine in Hokkaido, the key growing area. Although sales recovered somewhat in 2019 demand is still below that seen at the ...

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      Country Report

      Country Report

      Nuts in Japan

      Feb 2020

      Nuts witnessed steady growth in total volume terms in 2019, although sales remain relatively low with consumers typically consuming nuts in a processed and packaged format. Nevertheless, the strong health and wellness trend supported the growth of ...

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      Country Report

      Country Report

      Meat in Japan

      Feb 2020

      Beef and veal was one of the most dynamic categories within meat in Japan in 2019 in total volume terms. Volume sales have benefited from falling prices since the signing of the Trans-Pacific Partnership (TPP) in 2018, with the agreement resulting in...

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      Country Profile

      Country Profile

      Asia Pacific: Regional Profile

      Jan 2020

      Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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      Country Report

      Country Report

      Luxury Goods in Japan

      Jan 2020

      The Japanese luxury goods market is being affected by a significant change in the character of local demand, particularly amongst you500彩票下载app二维码nger consumers. Millennials and Gen Z consumers are increasingly choosing to devote their spending power to ...

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      Country Report

      Country Report

      Personal Luxury in Japan

      Jan 2020

      The ongoing strong increase in inbound tourism, spurred by efforts on the part of the Japanese Government and local travel agencies, is providing a boost to the development of personal luxury. Chinese consumers continue to play a major role in demand...

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      Country Report

      Country Report

      Super Premium Beauty and Personal Care in Japan

      Jan 2020

      Demand for super premium beauty and personal care products grew strongly at the end of the review period. The government focus on encouraging women to enter the paid workforce in order to address Japan’s severe labour shortage and stimulate the ...

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      Country Report

      Country Report

      Luxury Portable Consumer Electronics in Japan

      Jan 2020

      Luxury portable consumer electronics sales in Japan are entirely comprised of wearables. Wearable electronics initially launched in the market in 2014 amidst great expectations, with luxury products first making an impact in 2015. However, after the ...

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      Country Report

      Country Report

      Fine Wines/Champagne and Spirits in Japan

      Jan 2020

      October 2019 saw the Japanese Government finally introduce a long-delayed rise in VAT, which increased the rate of consumption tax on alcoholic drinks from 8% to 10%, while the rate for food and non-alcoholic drinks remained the same. The tax ...

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      Country Report

      Country Report

      Luxury Timepieces in Japan

      Jan 2020

      The ongoing rise in inbound tourism is having a positive impact on sales of luxury timepieces in Japan, which is expected to continue over the forecast period as the government works towards its target of raising inbound tourists numbers to 60 ...

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      Country Report

      Country Report

      Luxury Writing Instruments and Stationery in Japan

      Jan 2020

      The rise of digital devices has led to writing by hand almost entirely disappearing from consumers’ everyday lives in both the private and commercial spheres. Consequently, luxury writing instruments and stationery products have increasingly shifted ...

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      Country Report

      Country Report

      Luxury Jewellery in Japan

      Jan 2020

      The long delayed rise in VAT boosted sales of luxury jewellery in 2019 as consumers rushed to purchase products before it was finally implemented in October. This demand was bolstered by the aggressive activity of department stores, which held ...

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      Country Report

      Country Report

      Luxury Leather Goods in Japan

      Jan 2020

      Luxury leather goods is a key target for traders of counterfeit products, and manufacturers face a growing threat from fake products. However, at the same time, efforts to control the trade in counterfeit goods are increasing. There were a record ...

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