2016 saw Campari continue its strategic refocusing on high-margin spirits brands through the acquisition of Grand Marnier and the divestment of non-core business, Casoni Fabbricazione Liquori. This profile analyses the effectiveness of this strategy ...
In 2015 and 2016, Campari sold off a number of non-core assets in order to refocus on its core high-margin spirits brands, which are facing a rapidly evolving and challenging competitive landscape. This profile analyses the company’s efforts to ...
Campari is a major player in vermouth and sparkling wine. This profile analyses the company’s response to challenging conditions in vermouth and its efforts to tap into growth opportunities in both vermouth and sparkling wine in key emerging markets....
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